Sustaining Goodness

Founded in April 2020, Saharaa is a purpose-driven holding company dedicated to building and nurturing businesses that create real value. With a strong foundation rooted in trust (amanah) and integrity, Saharaa operates across diverse industries including travel and tours, e-commerce enablement, food & beverage, and Digital Channel. Each business under our group is carefully developed to serve both customer needs and long-term sustainability. At our core, we believe in innovation, impact, and growth—bridging opportunities with meaningful solutions to improve lives and communities. Through strategic direction and collaboration, Saharaa continues to expand its footprint while staying true to its mission: to be a trusted partner in progress.